The Power of Custom Embroidery in the Apparel Industry

When you see someone wearing an item of clothing with their name or initials on it, what do you think? Maybe they must love that article of clothing and want to wear it all the time! That kind of custom printing and embroidery will make your customers feel special.

Your company can use these items as giveaways at trade shows or other promotional events, or you can sell them in your store! These clothing items will help build brand loyalty with your customers and strengthen your ties with existing clients.

Know What to Look for

Before ordering embroidered apparel, it’s important to do your research and be clear about what you want from your vendors. If you don’t know what to look for, you could end up with a design that doesn’t meet your needs or wants. And not even realize it until your customers point it out.

Understanding your options upfront will ensure that whatever you order works for you. So what should you be looking for? Quality work, of course!  Your logo is an extension of your brand, so make sure it looks great on every piece of clothing you buy.

It’s also important to consider how much wear each item will get before making a purchase. If you only plan on wearing your new shirt once before donating it, and then there may not be much value in having custom embroidery done at all. 

Ask Yourself, What Do You Want the Logo to Say?

A good way to start is by asking yourself, what do I want my logo to say about me? If you want your company logo to appear modern and cutting-edge, don’t choose a design that looks like it came from a Microsoft Word template. Think about where you want your business to be in one year, three years, or five years. Is your logo timeless?

Choose Your Colors

Your custom socks or t-shirts is a great way to advertise your brand on a regular basis. There are plenty of ways you can use custom embroidery to spread awareness. The first step is choosing colours. If you want your shirt to match your website or another branding, you’ll have an easy time choosing colours.

Otherwise, think about how they’ll be viewed by others.  For example, dark shirts work well for nighttime events while lighter shirts look good during daytime activities. If you want people to notice your logo from afar, choose bright colors. 

Size Matters

It is estimated that custom embroidery on corporate apparel, sports uniforms, and other garments accounts for almost one-third of global sales within embroidered patches.

While there are many benefits to using custom embroidery, it really boils down to one simple reason. It can help you stand out from your competitors. But how does a small business owner go about getting customized patches for their business?

Is it worth investing in customized embroidered patches or is it just another expense that isn’t going to pay off? Let’s take a look at some reasons why custom embroidered patches may be right for your company.

Digitize Your Art

If you want to go for custom embroidery Toronto for your team. For example, digitize a design or logo and send it to an embroidery company. Even if it’s a rush order, though, plan on waiting.

Businesses that employ trained textile artists will take anywhere from a day to more than a week to turn around an order. Often times they’ll send you mockups first so you can see what your logo will look like on apparel. 

The longer wait time is worth it because these businesses are skilled at creating custom logos, not just slapping them on shirts. And when do you get your product back? Make all those other companies with screen-printed logos seem amateurish by comparison.

Avoid Rush Orders

Your embroidered logo or design may look small, but it’s still important to take time when ordering custom apparel. Failing to allow enough time for your order can result in additional rush charges. Which are not typically included in your initial price quote.

If you don’t have time to wait for an order that you need right away, avoid custom embroidery until you can.  That way, you won’t be surprised by a hefty bill at checkout.  In addition, make sure you select a reputable company with plenty of positive reviews so that they will stick to their quoted turnaround times and costs.

It is also worth noting that if you choose cheaper pricing and slower shipping options, some companies will use slower shipping methods even if your order requires expedited service.

This can lead to delays in receiving your shipment. Always check whether faster shipping methods are available before finalizing your purchase for Embroidery so that you get what you pay for.

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